ASICS Europe reports 13% sales increase for Q1 2015

first_imgASICS Europe has announced strong double digit sales figures and accelerated growth across the EMEA region, delivering an overall 13% increase in net sales in the January to March 2015 first quarter period. This builds on a 13% revenue gain for the full year 2014, and the Q1 2015 increase was largely driven by strong growth across the brand’s running, tennis and lifestyle categories.The results for the first quarter of 2015 show significant growth in the brand’s key strategic category, running, with footwear increasing by 16%. In running apparel, there has been a 10% growth for men and 16% for women. In performance running apparel, ASICS notes that it continues to lead the market in France and reinforces its top-3 position in Germany.All of ASICS’ major European sales subsidiaries contributed to the strong growth results. ASICS UK, Spain and Denmark posted solid single digit growth, while ASICS France, Italy, Austria, Poland, Benelux, Russia and Sweden delivered ‘impressive double digit growth figures’. From a retail perspective, sales in ASICS’ own flagship stores and retail outlets increased by 27%.During the first quarter of 2015, ASICS also notes that it reached its highest ever brand awareness level. According to the company, this underlining the success of the global advertising campaign – ‘It’s a big world. Go run it’.Meanwhile, ASICS’ GEL-Nimbus 17 running shoe was awarded the widely-respected ‘Editor’s Choice’ award by Runner’s World, for ‘setting the benchmark for running footwear in the cushioning category.’Alistair Cameron, CEO of ASICS Europe said “We’re extremely pleased with our continued strong performance in the EMEA region. 2015 is a key year for ASICS and we have ambitious growth targets across a variety of sports on the performance side of our business as well as in the lifestyle area of the brand. These results put us in a strong position to drive momentum through the rest of an exciting 2015.”He continued, “Our brand awareness levels are at their highest they’ve ever been and ASICS has further cemented its position as third ‘most desired brand in Europe’. We are heading into the second half of the year with the strongest order book for many years.“With a number of much anticipated products launching in running, tennis, lifestyle footwear and rugby over the coming months, we will continue to offer our consumers the most innovative products in the market.” Relatedlast_img

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